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An Essential Guide To Whisky Ambassadorship

Imagine turning this passion into a career where “work” is a day spent sharing and celebrating your love for whisky. That’s precisely what a whisky brand ambassador does. Lately, there’s been a growing interest in this role, and rightly so. It’s a blend of enthusiasm, sociability, and a dash of wanderlust. So, let’s pour ourselves […]

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How Old Is Johnnie Walker Blue Label Whiskey

When stepping into the exquisite domain of premium whiskies, a revered name that stands tall in this illustrious category is Johnnie Walker Blue Label. With an enigmatic history and a reputation forged through meticulous crafting, this whiskey has become a benchmark in the industry. A pertinent question that arises in the minds of both novice […]

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Does it Matter Where Whisky is Matured?

Climate: The Natural Regulator The climate where whisky is matured can greatly influence its character. Temperature and humidity can accelerate or decelerate the aging process. In hotter regions like Kentucky or Taiwan, whisky matures faster due to higher average temperatures, leading to a more significant interaction between the spirit and the wood. In contrast, the […]

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The Story Behind Indie Bottlers

The concept of independent bottling was born out of a desire to provide whisky enthusiasts with more options for trying out spirits from their favorite distilleries, typically with a special twist. These bottlers purchase casks from distilleries and then further age the liquid (often in multiple barrels) before bottling it under their brand. Before branded, […]

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A Case Against Blending Aged Whiskies

Whisky, as we know it today, has undergone countless transformations since its inception. In the early days, the aging process wasn’t given the prominence it holds now. As whisky production techniques evolved, so did the appreciation for age. The maturation process, where whisky interacts with oak barrels, began to be seen not just as a […]

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Pairing Whisky with Indian Food

Whisky and Indian food, at first, might seem like an unlikely pairing. The robust and deep flavors of whisky juxtaposed with the rich, layered tapestry of Indian cuisines can raise eyebrows. However, if one delves deeper, this pairing reveals a symphony of tastes, waiting to be discovered. The key lies in understanding the nuances of […]

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What’s a Mash Filter and How Does It Work?

Central to a whiskey distiller’s toolkit is the mash filter—a modern alternative to the traditional lauter tun. Essentially, a mash filter separates liquid wort from the solid grain material post-mashing. Though relatively newer to the whiskey industry, mash filters have been used in beer production for decades. The Anatomy of the Filter A mash filter […]

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When Whisky Met Motorsports

With the Belgium Grand Prix just around the corner, the pairing of whisky and motorsports might raise an eyebrow. The past, though, does provide an interesting picture. The special bond between whisky and auto racing existed even before the Scottish-born F1 champion David Coulthard partnered with Highland Park on a charitable project. Even well-known companies […]

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Pro Tips to Elevate Your Whisky Photography

“The magic of whisky photography lies not just in capturing the drink but in narrating its history, aroma, and essence,” says professional photographer Lana Sinclair. She believes that art goes beyond just taking a good photograph; it’s about evoking the sensory experience of whisky. Learning to Control Light Light is your best friend when trying […]

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Innovation Is The New Pulse of American Whiskey

When you fill a glass with the amber liquid and give it a good stir, what exactly do you get to taste? Tradition? Maybe the future, though. If you’ve been paying attention to the American whisky scene, you know that the two work together to create something very thrilling. Exceeding Expectations In a country that, […]

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